The Journey

If you ask just about anyone, you find that 3 complaints keep rising time and time again,

Firstly, perfumes used to have depth and complexity. Secondly, perfumes used to last all day. And last but not least, everything smells the same, “nothing smells unique anymore”

Having tremendous passion for the art of perfumery we decided to create our own brand with these three pillars being the foundation of our house.

1. Unique yet mass appealing.
2. Elegant yet powerful
3. Only the best and rarest ingredients.

We pride ourselves for taking no shortcuts and using the finest aged Absolute oils we can source from highly reputable manufacturers.

Each perfume starts with minimum 30% naturals most of which are Absolutes. We love aged Patchouli Absolute which is a core component of our scents and signature.

Our house takes a more middle eastern / Persian approach to perfumery where great deal of work goes into perfecting and maximizing the amount the base and mid notes which make our perfumes have outstanding performance, hence our motto “Spray Responsibly“

Due to the high amount of naturals and the finest most expensive musks such as Exaltone or Muscenone, our perfumes possess a unique personality and invoke a trigeminal effect along with a smooth aura of sensuality.